- the big problem.

- we live in the Sixth Extinction.

- we live in an enduring and worsening animal holocaust.

- scientists attempt to alert the world to the impending catastrophe.

- know what animal rights are.

- are animal and human moral interests equally important?

- rationally defend your animal rights activism.

- the morality of your action depends only on its consequences.

- the morality of your action depends only on doing your duty.

- the morality of your action depends only on your character.

- comparing animal rights with ethics, welfare & conservation.

- contrasts with animal rights and gives it perspective.

- change society for the better.

- campaign to right injustice.

- a stronger form of civil disobedience.

- take care that your activities are successful.

- sway the prominent and influential.

- protest your target visibly and publicly.

- find and organise your troops.

- reach out to influence people.

- use and handle the news media.

- communicate globally with the widest reach.

- an effective way of opening minds to ideas.

- practice law to advance animals and their allies.

- amass the evidence that animal advocates fire at abusers.

- seize people's attention with vivid reality.

- expound The Word for animals.

- liberate abused animals.

- probe questionable activities hidden from the public.

- sway the shapers of public opinion.

- perform and entertain for animal rights on the streets.

- use your creative writing skills for animals.

- philosophers do it by reasoning.

- look down on your opponents to see what they are up to.

- includes the single most effective thing you can do for animals.

- write short stories, novels and plays of the animal rights genre.

- prepare yourself for travel abroad.

- start your own animal political party.

- succour animal rights prisoners.

- orate on behalf of animals.

- fly drones for aerial intelligence gathering.

- plan, scrutinise, analyse and report.

- display info and eye-catching knowledge.

- jump for animal rights into far-off cultures.

- compose and distribute poems for animal rights.

- a few people wielding disproportionate pressure.

- can we licence violence?

- what might you be up against?

- prepare by knowing what to expect.

- some of the billions people kill annually.

- how much meat do people eat?

- how many chickens do people kill?

- people kill 23 million pigs a week.

- how many sheep & goats do people kill?

- how many cattle do people kill?

- how much fish do people farm and catch from the sea?

- the fur trade kills endless millions and threatens species.

- how many animals do people experiment on in laboratories?

- animals cannot reason so we can use them without consideration.

- God made animals for man and it is not a sin to kill them.

- the question is not can animals reason but can they suffer?

- humanity does not occupy a privileged position in the cosmos.

- explained how humans are animals that evolved from animals.

- propounded that animals are automata, a view adopted by science.

- one of the earliest modern writers on animal rights.

- he fought for laws and duelled for animals.

- the first animal rights book.

- we are in a battlefield not at a bargaining table.

- the face of Christianity embracing animals.

- laid bare the nasty deeds of quick food business.

- a wheel needs all its spokes to make it go round.

- a hero whose actions will inspire.

- the most effective activist of the modern animal rights movement.

- activism comes in words as well as deeds.

- the hope is to recognise animals as sentient beings.

- ideals of welfare more honoured in the breach.

- the more people the more animal abuse.

- what are zoos for?

- the greatest burden on our moral behaviour.

- or feelings of pointless inadequacy and ineptitude doing animal rights.

Supplementary 1: Philosophy

- everything is secondary to human needs.

- why some people are against animal rights.

- how to interact with living and inanimate nature?

- extending our moral circle outwards from humanity.

- a simple moral test that guides our behaviour.

- is it morally wrong to cause severe pain to reduce a lesser pain?

- an animal is a subject of a life and a singular individual.

- the greatest good to the greatest number - but minorities watch out.

- the British army makes hats of bears.

- cheap mass-production of chickens for the supermarkets.

- five billion egg-laying hens.

- one of the primary issues in animal rights.

- is it immoral to chase and kill animals for fun?

- do not forget the forgotten fur (and bows).

- making life multi-problemed for ornamental fish.

- trying to fit animals to farms, not farms to animals.

- because there are lots of them it is all right to kill them?

- making a start is a declaration example.

- something the animal rights debate does not discuss.

- free illustrations, poster, cartoons, infographics.

- a forceful motto for your animal rights work.

- do humans have souls while animals do not?

- do not let the motorist nobble your cat.

- a lesson about attributing to animals characteristics they do not possess.

- communicate effectively with your dog with these effective tips..

- avoid repeating 'he or she' all the time.

- predators cannot make moral choices and predation is vital for life.

- thoughts need not be based on language.